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Long-term use of snus can cause the gums to recede. This can create a “pocket” in the gums where the snus is placed. Bacteria can accumulate in these “pockets” which can lead to bad breath and tooth decay, among other things.

As the gums recede, more of the tooth neck is exposed, which can lead to sensitivity and increase the risk of cavities in this part of the tooth. In extreme cases, receding gums can result in tooth loss.

No! The gums, or gingiva, as dentists call it, are different from other tissues in that they cannot regenerate if they are too damaged. In some cases, gums can be restored with the help of dental surgery, the most common method being to transplant tissue from the palate to the gums.

No! No other country in the world has such a high percentage of snus users in the population as Sweden. Despite this, there is no increased incidence of oral cancer or cancer-related mortality linked to the use of snus in Sweden. This is stated, among other things, in a  large study on snus and oral cancer from the Karolinska Institutet . This study even states that using four cans of snus or less per week reduces the risk of oral cancer.

Smoking, however, dramatically increases the risk of various types of cancer, including oral cancer. It is primarily when tobacco is ignited and inhaled as smoke that it strongly contributes to an increased risk of oral cancer.

No, we don’t think so! But to find out what other snus users think, we conducted a large survey of Swedish snus users in 2022. Over 1,000 people filled out the survey. 66.5% of women and 54.3% of men responded that they found the stinging unpleasant.

The content of basically all types of snus and nicotine portions has pH values ​​that are higher than what is naturally found in the mouth, which is about 7-7.5. The reason why the pH values ​​need to be so high is that there is a direct correlation between the pH value and how easily the nicotine can be absorbed by the oral mucosa. The higher the pH value, the greater/faster the nicotine release. Materials with high pH values ​​that are in direct contact with the gums cause burning and irritation of the gums.

Another major parameter for what causes burning and irritation of the gums is the flavorings and how high concentrations of these are used in the drops. Flavorings such as mint, citrus, chili, etc. and even salts can cause burning and irritation of the gums regardless of the pH value.

This means that if you want both a strong nicotine and taste experience without it stinging and causing irritation to the gums, you need a barrier between the gums and the contents of the pods. That’s why we have developed our patented PROTEX barrier.