{"id":560,"date":"2023-10-06T14:01:09","date_gmt":"2023-10-06T12:01:09","guid":{"rendered":"https:\/\/stingfreesnus.se\/?page_id=15"},"modified":"2024-02-07T15:16:44","modified_gmt":"2024-02-07T14:16:44","slug":"about-us","status":"publish","type":"page","link":"https:\/\/stingfreesnus.se\/en\/om-oss\/","title":{"rendered":"About us"},"content":{"rendered":"

After his dentist diagnosed him with gum damage, Bengt Wiberg had a crazy idea - \u201dwhat if I put a plaster on the side of the prill that is against the gum?\u201d<\/em><\/h3>\n\n\n\n
\"Bengt
Bengt Wiberg - Put a Band-Aid on the sting and patented Stingfree<\/figcaption><\/figure>\n\n\n\n

Several years ago, Bengt Wiberg was a municipal official and longtime snus user when his dentist urged him to stop using snuff<\/a>. The reason was that Bengt's gums had snuff lesions<\/a> and the gums had started to recede<\/a> in the places where he usually had the boogers. Then he had a crazy idea: \u201dWhat would happen if I put a plaster on the side of the prill that lies against the gums?\u201d Bengt experimented with different types of patches and was surprised to discover that the pain in his gums disappeared but the good taste and nicotine experience remained, the first Stingfree prills had been made. After a few months of using Stingfree lozenges, Bengt returned to his dentist and was delighted to learn that his gums now looked healthy again.<\/p>\n\n\n\n

After a few months of using Stingfree suppositories, Bengt returned to his dentist and was delighted to learn that his gums now looked healthy again. <\/em><\/h3>\n\n\n\n

Since then Bengt has managed to patent Stingfree nicotine pouches<\/a> in Sweden, the US and then the EU, an industrial method to produce Stingfree prills has been developed and Swedish Match has signed a license to use the technology. Unfortunately, neither Swedish Match nor any of the other major snus producers have yet started to produce Stingfree pellets. Instead, they have stubbornly claimed that \u201dit's supposed to sting\u201d despite Bengt being able to show survey results with over 1000 Swedish snus users where 66% of the women and 54% of the men stated that they dislike burning on the gums.<\/p>\n\n\n\n

Now Bengt, together with his eldest son Daniel, who is now CEO of Sting Free AB, has launched the first Stingfree product on the market, followed by two new flavors. The products are called Strong Blue Mint<\/a>, Caribbean Mango<\/a> and Ocean Mint<\/a> and are available from our online and in-store retailers. All Stingfree traders can be found here.<\/a><\/p>\n\n\n\n

\"Bengt
Bengt Wiberg, founder and board member - Daniel Wiberg, CEO<\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"

Efter att hans tandl\u00e4kare konstaterat att han hade skador p\u00e5 tandk\u00f6ttet s\u00e5 fick Bengt Wiberg en galen id\u00e9 \u2013 ”vad […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-560","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nOm oss - Stingfree<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stingfreesnus.se\/en\/about-us\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Om oss - Stingfree\" \/>\n<meta property=\"og:description\" content=\"Efter att hans tandl\u00e4kare konstaterat att han hade skador p\u00e5 tandk\u00f6ttet s\u00e5 fick Bengt Wiberg en galen id\u00e9 \u2013 ”vad […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/stingfreesnus.se\/en\/about-us\/\" \/>\n<meta property=\"og:site_name\" content=\"Stingfree\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/stingfreesnus\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-07T14:16:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/stingfreesnus.se\/wp-content\/uploads\/2023\/10\/Bengt-Wiberg-Innovator-1024x681.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Stingfreesnus\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/stingfreesnus.se\\\/om-oss\\\/\",\"url\":\"https:\\\/\\\/stingfreesnus.se\\\/om-oss\\\/\",\"name\":\"Om oss - Stingfree\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/stingfreesnus.se\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/stingfreesnus.se\\\/om-oss\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/stingfreesnus.se\\\/om-oss\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/stingfreesnus.se\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/Bengt-Wiberg-Innovator-1024x681.jpg\",\"datePublished\":\"2023-10-06T12:01:09+00:00\",\"dateModified\":\"2024-02-07T14:16:44+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/stingfreesnus.se\\\/om-oss\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/stingfreesnus.se\\\/om-oss\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/stingfreesnus.se\\\/om-oss\\\/#primaryimage\",\"url\":\"https:\\\/\\\/stingfreesnus.se\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/Bengt-Wiberg-Innovator-1024x681.jpg\",\"contentUrl\":\"https:\\\/\\\/stingfreesnus.se\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/Bengt-Wiberg-Innovator-1024x681.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/stingfreesnus.se\\\/om-oss\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Hem\",\"item\":\"https:\\\/\\\/stingfreesnus.se\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Om oss\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/stingfreesnus.se\\\/#website\",\"url\":\"https:\\\/\\\/stingfreesnus.se\\\/\",\"name\":\"Stingfree\",\"description\":\"Snus med skydd mot sveda och irritation p\u00e5 tandk\u00f6ttet\",\"publisher\":{\"@id\":\"https:\\\/\\\/stingfreesnus.se\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/stingfreesnus.se\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/stingfreesnus.se\\\/#organization\",\"name\":\"Stingfree\",\"url\":\"https:\\\/\\\/stingfreesnus.se\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/stingfreesnus.se\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/stingfreesnus.se\\\/wp-content\\\/uploads\\\/logonew.webp?fit=918%2C589&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/stingfreesnus.se\\\/wp-content\\\/uploads\\\/logonew.webp?fit=918%2C589&ssl=1\",\"width\":918,\"height\":589,\"caption\":\"Stingfree\"},\"image\":{\"@id\":\"https:\\\/\\\/stingfreesnus.se\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/stingfreesnus\",\"https:\\\/\\\/x.com\\\/Stingfreesnus\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"About us - Stingfree","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/stingfreesnus.se\/en\/about-us\/","og_locale":"en_US","og_type":"article","og_title":"Om oss - Stingfree","og_description":"Efter att hans tandl\u00e4kare konstaterat att han hade skador p\u00e5 tandk\u00f6ttet s\u00e5 fick Bengt Wiberg en galen id\u00e9 \u2013 ”vad […]","og_url":"https:\/\/stingfreesnus.se\/en\/about-us\/","og_site_name":"Stingfree","article_publisher":"https:\/\/www.facebook.com\/stingfreesnus","article_modified_time":"2024-02-07T14:16:44+00:00","og_image":[{"url":"https:\/\/stingfreesnus.se\/wp-content\/uploads\/2023\/10\/Bengt-Wiberg-Innovator-1024x681.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_site":"@Stingfreesnus","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/stingfreesnus.se\/om-oss\/","url":"https:\/\/stingfreesnus.se\/om-oss\/","name":"About us - Stingfree","isPartOf":{"@id":"https:\/\/stingfreesnus.se\/#website"},"primaryImageOfPage":{"@id":"https:\/\/stingfreesnus.se\/om-oss\/#primaryimage"},"image":{"@id":"https:\/\/stingfreesnus.se\/om-oss\/#primaryimage"},"thumbnailUrl":"https:\/\/stingfreesnus.se\/wp-content\/uploads\/2023\/10\/Bengt-Wiberg-Innovator-1024x681.jpg","datePublished":"2023-10-06T12:01:09+00:00","dateModified":"2024-02-07T14:16:44+00:00","breadcrumb":{"@id":"https:\/\/stingfreesnus.se\/om-oss\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/stingfreesnus.se\/om-oss\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/stingfreesnus.se\/om-oss\/#primaryimage","url":"https:\/\/stingfreesnus.se\/wp-content\/uploads\/2023\/10\/Bengt-Wiberg-Innovator-1024x681.jpg","contentUrl":"https:\/\/stingfreesnus.se\/wp-content\/uploads\/2023\/10\/Bengt-Wiberg-Innovator-1024x681.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/stingfreesnus.se\/om-oss\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Hem","item":"https:\/\/stingfreesnus.se\/"},{"@type":"ListItem","position":2,"name":"Om oss"}]},{"@type":"WebSite","@id":"https:\/\/stingfreesnus.se\/#website","url":"https:\/\/stingfreesnus.se\/","name":"Stingfree","description":"Snus with protection against burning and irritation of the gums","publisher":{"@id":"https:\/\/stingfreesnus.se\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/stingfreesnus.se\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/stingfreesnus.se\/#organization","name":"Stingfree","url":"https:\/\/stingfreesnus.se\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/stingfreesnus.se\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/stingfreesnus.se\/wp-content\/uploads\/logonew.webp?fit=918%2C589&ssl=1","contentUrl":"https:\/\/i0.wp.com\/stingfreesnus.se\/wp-content\/uploads\/logonew.webp?fit=918%2C589&ssl=1","width":918,"height":589,"caption":"Stingfree"},"image":{"@id":"https:\/\/stingfreesnus.se\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/stingfreesnus","https:\/\/x.com\/Stingfreesnus"]}]}},"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false},"uagb_author_info":{"display_name":"Daniel","author_link":"https:\/\/stingfreesnus.se\/en\/author\/daniel\/"},"uagb_comment_info":0,"uagb_excerpt":"Efter att hans tandl\u00e4kare konstaterat att han hade skador p\u00e5 tandk\u00f6ttet s\u00e5 fick Bengt Wiberg en galen id\u00e9 \u2013 ”vad […]","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/stingfreesnus.se\/en\/wp-json\/wp\/v2\/pages\/560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stingfreesnus.se\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/stingfreesnus.se\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/stingfreesnus.se\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/stingfreesnus.se\/en\/wp-json\/wp\/v2\/comments?post=560"}],"version-history":[{"count":6,"href":"https:\/\/stingfreesnus.se\/en\/wp-json\/wp\/v2\/pages\/560\/revisions"}],"predecessor-version":[{"id":1514,"href":"https:\/\/stingfreesnus.se\/en\/wp-json\/wp\/v2\/pages\/560\/revisions\/1514"}],"wp:attachment":[{"href":"https:\/\/stingfreesnus.se\/en\/wp-json\/wp\/v2\/media?parent=560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}