Mitt i Stockholm has published an article about Sting Free AB and Bengt's inspiring journey from municipal official to entrepreneur who wants to shake up the snus industry. They write about how Bengt, who was about to retire, became an innovator in snus and smoking cessation.
The article also explains how it all started:
”A visit to the dentist changed his mind.
- I had a permanent injury and many problems. The dentist said that I must stop using snuff, but I refused.
He put surgical tape where the prill meets the gum. He also tried different types of patches and found that the burning stopped and the red-colored gums disappeared.”
Read the full article ”Snuset put speed on pensioner life” in Mitt i Stockholm