Stingfree in the Swedish press and media

Stingfree is often mentioned and featured in the media for the great interest in its unique and patented method of producing nicotine pouches with gum protection.

You can read more about Stingfree and snus in our own snus blog.

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2023Swedish Museum of InventionIngenious invention with positive health effects
”An ingenious invention with positive health effects”. ”During the innovation journey, Sting Free AB has had the help of two of the world's leading dentists and researchers on snus and oral health, including Professor Tony Axell, as well as the original inventor of the portioned snus, Professor Curt Enzell, former head of research at Swedish Match.”
2023Vejpkollen.seSweden won against smoking
“Swedes have access to e-cigarettes, snus and nicotine pouches, but the fact that so many Swedes are opting out of cigarettes is impressive from an international perspective. It is of course a combination of responsible policies, well-informed consumers and good products," says Michael Landl, World Vapers Alliance.
2023Convenience Stores SwedenTobacco harm reduction, EUforsnus and Stingfree
”Retailers do have a financial interest in converting smokers to snus or e-cigarettes. Today, for example, the profit margins on nicotine pouches are significantly better than for cigarettes. The question is, do all shop owners know this? If not, it's important to actually shed some light on it. If you manage to convert 10 smokers a week from smoking to vaping or snus, you are not only making a contribution to public health - you are also making a better profit,” says activist Bengt Wiberg.”
2023The Snus Forum“To be or not to be snus in the EU is 0% science”
”Sweden stands out because we have the lowest proportion of all tobacco-caused cancers and the lowest mortality from tobacco-related injuries in the world,” says Bengt Wiberg.”
2023Snuff and Matches MuseumFather of portion snus - Interview with Curt Enzell and Bengt Wiberg Stingfree snus
”In the 1970s, the proportion of smokers in Sweden was at its absolute peak and snus use was the lowest in 100 years. The portioned snus reversed this trend. Of course, more and more research into the harmful effects of smoking also helped. It was also at the end of the 1970s that research began on the most Swedish thing we have, i.e. snus,” says Professor Curt Enzell.”
2023MynewsdeskSnus, a secret weapon in the fight against the Russians! Ukrainian soldiers trade cigarettes for snus.
”Snus, a secret weapon in the fight against the Russians! Ukrainian soldiers are ditching cigarettes for snus.” ”On the battlefield, where cigarettes light up the night and reveal soldiers” positions, snuff is an option that gives Ukrainian snipers an advantage. Russian soldiers, bound by Putin's ban on snus and tobacco-free nicotine pouches, smoke strong-smelling and glowing cigarettes. "
2023Vejpkollen.seThe snus issue is all about politics - not science and health
”The snuff-sniffing Swede has become a symbol for alternative nicotine products around the world. At least within the circles that fight for harm reduction - a growing global movement that attracts everything from doctors and researchers to active consumers and politicians. Lidingö resident Bengt Wiberg is the snuffer who takes on the role of both advocate and consumer when the movement gathers annually in Warsaw for the Global Forum on Nicotine.”
2023Snushandel.seWorld premiere of Stingfree snus
”World premiere of Sting Free Snus.” “You have to stop snus or you will have even worse gum problems” said the dentist.”
2023Snusfabriken.comNicotine pouches from Sting Free AB are innovative products
”Stingfree, created by longtime snus user Bengt Wiberg, was advised by his dentist to stop using snus because his gums were damaged. ”
2023Cafe’Now there's a white snus that doesn't sting under the lip
”Now there's a white snus that doesn't sting under the lip.”
2023Livents GodaStingfree - The world's first nicotine pouches with built-in patented gum protection launched in Sweden
”Stingfree - The world's first nicotine pouches with built-in patented gum protection have been launched in Sweden”
2023Vapes.seDiscover Stingfree - Innovative snus products
”Stingfree is a pioneering brand that offers unique and innovative all white snus thanks to its patented technology. They have developed nicotine portions with a protective blue layer that reduces burning and irritation, which is usually associated with other nicotine portions. ”
2023Mitti.seSnus gave a boost to retirement life
”I had a permanent injury and many problems. The dentist said I had to stop using snuff, but I refused, so he put surgical tape where the prill meets the gums. He also tried different types of patches and found that the burning stopped and the red-colored gums disappeared.”
2023Innovation SwedenSnus should not sting (supplement in SVD)
”SNUS SHOULD NOT STING”. Sting Free AB has patented a new and improved pouch with integrated gum protection.
2022Industry TodayErik Selin enters new snus company and becomes second largest shareholder
”The real estate billionaire Erik Selin makes a million-dollar investment in the snus innovation company Sting Free and thus becomes the second largest owner. The Balder CEO is already an owner of two other snus-related companies - Swedish Match and snus distributor Haypp Group.”
2022Real Estate SwedenErik Selin invests in snus innovation company in Lidingö
”The survey shows that 59% of snus users dislike the stinging sensation and 56% have worried about their oral health. The market for snus and tobacco-free snus is worth around SEK 9 billion a year in Scandinavia alone.”
2022World in PropertyErik Selin enters the snus business
”Sting Free AB has developed and patented a new and improved portion bag with integrated protection for the gums on one side of the bag. The protection effectively reduces the burning and irritation normally caused by snus and nicotine portions. This is the third time Erik Selin has invested in companies in the snus industry.”
2022The Good of LifeErik Selin invests in startup company with snus innovation from Lidingö
”Erik Selin invests in start-up company with snus innovation from Lidingö”. “In the future, the aim is to license the technology to the big players in the industry and create an industry standard that is as obvious as diet products for soft drinks or Goretex for clothes and shoes.”
2022Financial timeErik Selin invests in startup company with snus innovation from Lidingö
”Erik Selin invests in start-up company with snus innovation from Lidingö.”
2022Real estate newsErik Selin invests in snus startup in Lidingö
”The company's shareholders also include Professor Curt Enzell, former head of research at Tobaksbolaget (now Swedish Match) who invented the original portion snus, and Meg Tivéus, a former board member of Swedish Match for a period of 18 years. ”
2022Örebro newsSnus and snuffing cause offense
”Despite the fact that Swedish snus, and more recently tobacco-free nicotine pouches, have helped Sweden become the first smoke-free country in Europe, according to WHO standards, the Swedish Transport Agency finds the 200-year-old snus tradition ”offensive”! ”
2022All about snuffStingfree snus - Prevents stinging gums for snus users
”Swedish Match signed a non-exclusive license agreement several years ago to develop products using the patent's technology. Bengt and his colleagues have since won patent approval in Sweden and the US, and soon throughout Europe, to secure their invention.”
2021Industry TodaySNUS: OWNERSHIP SPLIT STING FREE, COMPANY VALUATION SEK 27 MILLION
2021IT Health31% of EU smokers who want to quit smoking consider snus
”The EU's continued ban on the sale of snus is incomprehensible and given the overwhelming research and science on snus, including the US FDA's 2019 approval of snus as a less harmful alternative to smoking. A study of almost 500,000 Swedish men over a very long period of time conducted by the Karolinska Institute in 2020 showed that the relative risk of getting oral cancer from snus in normal snus use was 35 % lower than in non-snusers.” comments Sting Free AB's CEO Bengt Wiberg.”
2021Newly.seBengt has revolutionized snus - soon the patented invention will be everywhere
”Stop snuffing!” The dentist's words ”bit” Bengt Wiberg so he invented and patented a completely new portion bag instead.”
2020Avanza/PlaceraOwnership distribution in Stingfree - Company valuation SEK 27 million
”The Swedish company Sting Free AB, which has developed a technology that makes portion-packed snus and nicotine products more accessible by eliminating the burning of the user's gums, has completed a shareholder split.”
2020LidingönyheterFine as snuff
”The invention has already attracted a lot of attention and can easily be considered the greatest snus innovation since the invention of the sachet.”
2020The Shareholders' AssociationStingfree to start license negotiations in EUR/USA shortly
2020In the middle of LidingöFather and son take sweat-free snus out into the wide world
2019Tobacco & SeaTwo Swedes important in global ambitions. Reducing harm targets as Indian company bets on Swedish snus
”About Conny Andersson & Bengt Wiberg & harm reduction in India with Dholakia Tobacco”
2019Tobacco & SeaFinest award to new product to be launched
”Stingfree Snus - Most exciting newcomer in the industry”
2018The snuff journalSwedish snus in the EU - the fight continues
”The decision on whether Swedish snus should be allowed in Europe is now in the hands of the European Court of Justice. The preliminary ruling will be issued on April 12. Bengt Wiberg, the brain behind Sting Free Snus, attended the trial in Luxembourg in January. Read more about his thoughts and snus in the EU here!”
2018Tobacco & SeaFatherhood and a healthy lifestyle have led to fewer smokers in Sweden.
”I have never heard fathers taking parental leave used as an explanation for the decline in smoking in Sweden,” says Bengt Wiberg, snus maker and winner of the 2017 Tobacco Global Award for his invention of the sting-free snus portion, Sting Free Snus.”
2018Snus companySwedish snus in the EU - the fight continues
”Swedish Snus in the EU - the fight continues. The decision on whether Swedish snus should be allowed in Europe is now in the hands of the European Court of Justice. The preliminary ruling will be issued on April 12. Bengt Wiberg, the brain behind Stingfree Snus, attended the trial in Luxembourg in January. Read more about his thoughts and snus in the EU here!”
2018Tobacco & SeaBiggest thing since the advent of snus - Swedish snus innovator wins world's top award
2017Essay Mid Sweden UniversityThe Swedish Experience - A qualitative study of communication in a regulated market
”To carry out the study, personal interviews were conducted with decision-makers in communication at the snus companies Skruf Snus AB and Swedish Match, as well as an informant interview with Bengt Wiberg - the originator and patent holder of Sting Free Snus.”
2017Tobacco & SeaHope protection on portion side will help to renew snus
Stingfree, Bengt at Snuscon in St Louis, USA
2017Tobacco & SeaWorld celebrities in the running for special meeting on snus
Snuscon 2017 USA, with Swedish Match, Skruf, Stingfree Snus
2017Tobacco & SeaPrestigious win for idea that angels have also seen
Bengt & Stingfree 2nd place in Företagsänglarna
2017Tobacco & SeaSwedish patent on salt-free snus. Innovation now known worldwide
Swedish patent for Stingfree
2017Tobacco & SeaPatent steps from being realized. Solution developed for production
AG-Snus Denmark & Stingfree
2017LidingösidanDeveloped world patents using a patch
”Developed world patents using a patch”
2017Net tobaccoStingfree snus - A revolution in the snus world
”Bengt Wiberg & Sting Free Snus - a revolution in the snus world”
2017Swedish Inventors' MuseumAn ingenious invention with positive health effects
”The Stingfree innovation has won the Golden Leaf Award in New York City for “Most exciting newcomer to the Industry” as well as winning the Venture Cup for best business idea in Sweden.”
2017The weekly magazineGuess who I met at the Enterprise Angels?
”I got to know Bengt, who is said to be the only person in the world with the professional title ”snuff health innovator”, during a TV recording in what could be the fall TV success of Företagsänglarna.”
2016Tobacco & SeaSerious snus injuries healed with patches - Patent pending for ”sting-free” snus and 2-in-1 snus
”I found that he no longer had any problems with his mucous membranes and gums. Both mucous membranes and gums were completely healthy and normal and showed no damage,” says Peter Löwgren, dentist, Lidingö.”
2016Health of the daySnus that doesn't sting will save smokers
”Snus that doesn't sting will save smokers. A Swedish snus innovation is targeting millions of smokers worldwide who want to quit but can't get used to snus.”
2016Coffee shopThe snuff bag that protects against gum damage and removes the sting under the lip
”The snuff bag that protects against gum damage and removes the sting under the lip”. ”Bengt Wiberg has developed a snus bag that protects the gums but does not remove either nicotine or taste - after signing a contract with Swedish Match, he hopes that Sting Free snus will soon be available in stores.”
2016AftonbladetPristine idea can become a celebrated success
Most read article in June on Aftonbladet with >550 000 readers on the web
2016LidingösidanA band-aid made Bengt's fart stop stinging
”CHANGING SNUS. Bengt Wiberg in Bodal has invented a product that can make all portioned snus in the world free from burning and stinging in the mouth. At the same time, the gums and mucous membrane are protected, and the teeth do not become discolored as with ordinary snus.”
2016CorrenHis prilla stings less
”An anxiety-ridden meeting with the dentist made snus user Bengt Wiberg from Linköping change his mind. But quitting snus was not an option. Today, his gums are healthy and he has applied for patents on his snus invention in 39 countries.”
2016LidingösidanBest Christmas present: Patent ready for snus-free snus
”I am the luckiest person in the world. This invention could theoretically stop hundreds of millions of people on the planet from smoking while saving all snus users from the burning and stinging and sparing their gums.”
2016In the middle of LidingöQuit his job and became a snus inventor
”Quit his job and became a snus inventor”
2016The inventor & designerSvidfri snus - Bengts-Olof's patch - the snus world's next big innovation
2016Business lifeHis prilla stings less
2016Norrköping newspapersHis prilla stings less
2016BreakitList: Here are 20 hot startup ideas to compete in the Venture Cup
”A snus that doesn't sting or burn and protects gums and oral mucosa from damage. The new way of packaging snus, for which patents have been filed in 38 countries, can be used on all portioned snus varieties in the world and delivers the same nicotine kick, taste and aroma as existing snus varieties.”
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